Welcome to the Creative Coup blog. Home of latest news, case studies and opinion from our team.
Our brands (and yours) exists ‘out there’, in the wild. A nebulous, fickle, grey cloud of opinion and preconceived notion. This, dear brand manager, is your challenge should you accept it.
Just as in life, it comes down to relationships. How ‘faithful’ are your customers when it comes to your brand? Will they ‘cheat’ on you at the first sign of inconvenience?