“Creative Coup really understands our brand and has created some fantastic brand guidelines that have really improved the look and feel of our assets. They are flexible and easy to work with and have worked on a wide variety of projects for us including trade and consumer facing communications, in store marketing, our schools programme and our website”

Abby Smith / Lil-lets / London (Uk)


// The Challenge

With the move towards environmentally friendly products, Lil-Lets wanted to offer products that encouraged sustainability and responsibility towards the planet. The Organic range was born, containing no chemicals, organic cotton, free from nasties!

// The Solution

We designed a pack inspired by all things pure and clean and gentle. A much cleaner pack design and the use of paper textures contributed to its organic feel while still retaining the familiar Lil-Lets swooshes.




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